Leading Luxury Bedding Manufacturer United Feather & Down Announces Partnership with Designer Eileen West: Collection Introduced During Spring Tex
Des Plaines, IL (PRWEB) June 11, 2007 -- Designer Eileen West is probably best known for her floral, romantic sleepwear, intimate apparel and dresses, inspired by a deep appreciation for life's simple pleasures. Now, West is taking the natural next step, partnering with leading luxury bedding manufacturer United Feather & Down on a new line of garden-inspired down and down alternative bedding.
United Feather & Down, premier manufacturer and marketer of luxury bedding for more than 200 years, formally introduced the new licensed collection during New York Market Week in Spring 2007. Like all of their products, the Eileen West collection will be manufactured to United Feather & Down's exacting standards, including the use of premium quality down and down alternative fills, no-shift construction, high thread counts, easy care and the company's signature Freshness Assured™ Guarantee -- a proprietary cleaning process ensuring each down product contains the cleanest, freshest and purest down available anywhere.
"Bedding, to me, is a perfect tie-in with sleepwear -- both should make you feel comforted and uplifted," said West. "I'm so happy to be working with United Feather & Down on my new collection, to bring consumers beautiful designs with the premium quality and product variety United Feather & Down is known for."
"United Feather & Down and Eileen West share the same basic ideals -- a commitment to quality, luxury and comfort -- which is why we are so thrilled to introduce this collection with her," said Bob Hickman, Senior Vice President of Sales and Marketing at United Feather & Down. "Additionally, we feel it will provide luxury retailers with new marketing opportunities to attract female consumers, the prime purchasers of bedding."
The United Feather & Down Eileen West line will include:
Eileen West Basic Bedding Collection
The Eileen West Basic Bedding Collection includes sheet sets, duvet covers, coordinated accessories, down and down alternative comforters, pillows, blankets, mattress pads and featherbeds.
Eileen West TENCEL® Lyocell Bedding Collection
The Eileen West TENCEL Lyocell bedding collection is made with eco-friendly TENCEL Lyocell, a natural fiber extracted from wood, that is 100% bio-degradable, and taken from plantations which practice sustainability. This new collection delivers comfort, warmth and quality that is far better experienced than it is described. Available in sheet sets, pillows, comforters, mattress pads, fiber and featherbeds and blankets, the TENCEL Lyocell bedding collection offers:
• A smoother, softer and silkier feel and stronger than cotton
• Beautiful and flowing drape and resistance to wrinkles
• Unique Moisture Management, with optimum breathability for year-round comfort and enhanced resistance to bacteria and dust mites
Eileen West Fusion Collection
Blending creative expressionism with classic comfort, Fusion™ by Eileen West is the latest prodigy in luxury bedding. Fusion is a unique overlay that breathes new light and air into a comforter. Unlike a traditional, bulky duvet, Fusion is a detachable, lightweight decorative top cover that actually enhances the breathability of a comforter. It's machine washable and comes on and off easily with the addition of hidden zippers. Fusion is available in a variety of fabrics and fills, and coordinating shams and bed skirts.
About Eileen West
Eileen West is a San Francisco-based designer of classic intimate apparel, dresses and quality products for the home. She draws her inspiration from the dramatic coastlines, crisp blue skies and varying lights of Northern California, and the result has been her distinctive signature florals known for their clear colors and painterly techniques.
About United Feather & Down
Founded in 1797, United Feather & Down is a premier manufacturer and marketer of luxury bedding found in leading retailers and the finest hotels. United Feather & Down's time-honored reputation for quality, comfort and innovation is evident in each of its products, which feature the latest fills, fabrics, smart designs and its signature Freshness Assured anti-allergen cleaning process. For more information, log on to www.ufandd.com or call 847-296-6500.
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